Gabriel Group's award-winning creative team writes and designs strategy-based communications that get results.
Do any of the following sound familiar?
- "A letter should never be more than one page"
- "A letter should always be at least two pages"
- "You must use four color to stand out in the mailbox"
- "You need a four-color brochure to tell your story"
We disagree.
At Gabriel Group, we have a simple philosophy when it comes to creative.
"The creative needs to be what it needs to be to get the job done ..."If a letter needs to be two pages to say what needs to be said, then it is two pages. If the message is better conveyed in one page, then it is.
If inserts are needed to make the case compelling, we include them. If they do not enhance the package (but merely cost your organization more money) we don't include them.
If inexpensive NewsCards are likely to have a greater impact than a more expensive newsletter, NewsCards are used.
Our creative is developed to support the strategy for each individual donor and each individual program. Graphics are developed to enhance the message. Letters are written for the donor - not for the Board and not any internal audience.
Award-winning creative ...Yes! But award-winning based on Results
Contact Elsie Listrom CFRE, Vice President for Nonprofit Services, online or call
314-743-5710 to discuss how Gabriel Group can help your organization. Ask if you qualify for a free AEGIS donor base analysis.
