Creating, implementing and evaluating comprehensive annual giving campaigns is the hallmark of Gabriel Group's suite of fundraising services. However, our approach is quite different than that of our competition.
At Gabriel Group, we focus on "cause-related" fundraising rather than "premium-driven and benefit driven" strategies. We lower your costs and increase your net revenue.
Common Methodology Used by Others
In today's market, many organizations' annual funds are really nothing more than expensive premium-driven acquisition campaigns. For every new 100 donors generated, 70 or more fall by the wayside and must be "re-acquired" using yet another baited offer.
Despite the ubiquity of this approach, these programs have limited, long-term success.
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They typically attract large numbers of low-end donors with little loyalty to your mission, offering little long-term value to the organization.
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High mailing and incentive costs typically eat up the majority of revenue generated by these programs.
- These programs are driven by volume, not by strategy.
Gabriel Group Methodology
At Gabriel Group, sophisticated analytics are at the heart of every direct mail fundraising strategy we develop. We use a variety of analytic tools to identify from your database those with the highest propensity and potential for becoming true "cause-related" donors, committed to the mission of your organization. We then develop strategic, targeted renewal and upgrade programs to move these donors up the giving pyramid without the use of expensive premiums.
Our campaigns provide ongoing education and communication with your donors, emotionally involving them with your mission. Many will be identified as potential midpoint donors (typically defined as those giving $500 - $5,000 through a broad-base solicitation approach). Others will become prime prospects for major and planned gifts.
A coordinated strategy involving direct mail, telemarketing and e-marketing is used to maximize donor response and involvement.
Tired of the revolving door of acquisition and attrition?
Contact Elsie Listrom CFRE, Vice President for Nonprofit Services, online or call
314-743-5710 to discuss how Gabriel Group can help your organization. Ask if you qualify for a free AEGIS donor base analysis.
