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Data Processing and List Hygiene

GabrielSmartSM Analytics

  • Profiling, modeling, scoring
  • Data enhancement
  • Segmentation

Reporting

  • Response tracking reports
  • Campaign, segment and response analysis
  • Database updates
  • Fulfillment reporting
  • Inventory status reports

Postal Optimization and List Hygiene

  • CASS/PAVE standardization and qualification
  • Sorting for best postal rates — 3-digit, 5-digit and carrier route sorts
  • Merge/purge
  • Suppression
  • Householding
  • National Change of Address (NCOA) processing

What Makes Gabriel Group's Data Services Gold StandardSM?

  • Expertise in analytic applications
  • Programmers with years of direct marketing and statement processing experience
  • Superior proprietary processes, refined over 20 years of use, along with reliable industry-standard software
  • Well-defined, documented processing steps
  • Frequent and repetitive quality control checks

"We pride ourselves on being responsive. It's so important to us that we've developed an internal campaign around response speed, called MACH One. When it comes to getting our clients answers, there's no such thing as too fast."

Dave Hawkins
COO
Gabriel Group